Interview with Geoff McFetridge on Outside Store

Outside Store interviewed Geoff McFetridge about his connection to outdoor culture and how activities like running and surfing shape his creative process and outlook on life. The conversation explores his childhood influences, his embrace of endurance challenges, and the way curiosity and honest engagement drive both his art and outdoor pursuits. 

"Huge oil paintings that cut through to the core of humanity… graphic design for the Beastie Boys’ in-house magazine… handwritten title-sequences for Spike Jonze films… melted chocolate skate video graphics for legendary skateboard videos… we could go on.

While the artist and outdoorsman known as Geoff McFetridge wields a seriously varied portfolio, there’s a certain simplicity and everyday beauty that runs through his output that ties it all together—whether he’s lending his majestic penmanship to a huge brand or he’s sketching a quick drawing in a notebook.

This approach extends to what he calls ‘activities’ too—and his pure, simplistic style can be found in the way he approaches running, cycling, fishing, surfing, skating and about 50 other outdoor pursuits he enjoys.

In this interview we scratched the surface of this passion for doing stuff, chewing the cud on such vital subjects as his early days in Calgary, making magazines for Mike D, running under moonlight, portable paint-sets and the similarities between slogging through an ultramarathon and finishing a huge painting."

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